Work
Featured project
etee
A Shopify storefront as opinionated as the brand behind it.
etee makes plastic-free everyday products for people who give a damn. I led the full build — from creative direction and Figma mockups through to Shopify theme development — shaping the visual language, writing brand copy, and shipping a storefront that earns trust without losing personality.
Role
Tech
About
I'm a developer with a strong interest in the intersection of design, storytelling and technology. I care about how a product feels to use — not just whether it functions correctly, but whether its visual language, motion, structure and interactions communicate something true about the brand behind it.
My best work happens when technical implementation and creative direction are in the same room. I'm drawn to the details that shape perception: clarity, emotion, pacing, the subtle ways people form trust and connection with something on a screen.
I think in systems and aesthetics at the same time, which means I'm as comfortable having a conversation about narrative as I am about architecture.
Technologies
Contact
Have a project in mind, or just want to say hello? I'd love to hear from you.